Sumner Communications Announcements
WEB WHOLESALER Applies For BPA Worldwide Business Publication Membership
Shelton, CT July 5, 2006 – Web Wholesaler has applied for business publication membership in BPA Worldwide. The magazine is published by Sumner Communications, Inc. (Bethel, CT).
BPA Worldwide will track circulation for Web Wholesaler based on business/distribution, demographics and geographic coverage. The magazine will have 12 months to complete its initial circulation audit.
“We are very excited that Web Wholesaler has applied for membership in BPA Worldwide,” said Scott Sumner, president and CEO of parent company Sumner Communications. “The ability to offer advertisers solid, independent verification of our powerful circulation and distribution is a seminal moment in our growth. With a BPA audit, advertisers and media buyers alike can rest assured that all our data and circulation claims are accurate and independently certified, offering a unique opportunity for them to assess effectiveness and market response.”
"We are pleased that Web Wholesaler has applied for membership in BPA Worldwide,” said BPA president and CEO Glenn Hansen. “We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication’s effectiveness in serving its market."
About BPA Worldwide A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA serves more than 2,500 media members and applicants–including more than 2,000 B-to-B publications, more than 500 consumer magazines, plus newspapers, events, Web sites, email newsletters, databases, wireless and other advertiser–supported media. BPA’s membership also includes more than 2,600 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.