Sumner Communications Announcements
Web Wholesaler Completes BPA Audit
July 1, 2007 - Web Wholesaler has completed its first BPA Worldwide business publication audit.
Glenn J. Hansen, BPA Worldwide President, praised Web Wholesaler for voluntarily opening its records to independent verification and documentation of its data.
Hansen pointed out that the audit facilitates the buying and selling of advertising space. A BPA Worldwide report provides advertisers and agencies with assurance that what they choose to invest in does, in fact, reach target audiences for specific ads. The BPA Worldwide audit also helps media companies by documenting the quality of their audiences.
Copies of the initial BPA Worldwide audit report for Web Wholesaler will be available from BPA Worldwide or the publisher. Web Wholesaler will be issuing semi-annual circulation statements in the standard BPA Worldwide format.
BPA Worldwide conducts its circulation audits on an annual basis, following accepted auditing procedures. In addition to verifying exact counts of recipients, BPA Worldwide also documents that they are qualified in the markets served by the publications.
About BPA Worldwide A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA serves more than 2,500 media properties, including over 1,900 B to B publications, more than 400 consumer magazines and newspapers, 100+ websites, and events, email newsletters, databases, wireless and other advertiser supported media; as well as more than 2,600 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.