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Sumner Communications Announcements
Sumner fade rule Web Wholesaler Magazine Paves New Way to Greater Web Profits

June 28, 2007 - "Web Profits," a new column in Web Wholesaler magazine provides proven how-to strategies to skyrocket web sales. As eCommerce continues its upward surge as a heavily accessed buying channel among U.S. consumers, many merchants are not even close to reaching their potential. According to Forrester Research, eCommerce will represent 13 percent of total US retail sales in 2010. Equating this to dollars, JupiterResearch predicts that by 2010 eCommerce will reach a market size of $144 billion. Tremendous opportunities exist now for web merchants and Web Wholesaler magazine is dedicated to helping web-based businesses maximize their potential and get their share of the pie.

A leading business publication for buying and selling wholesale merchandise on the Internet, Web Wholesaler Magazine announced the introduction of its new monthly column titled, "Web Profits: Proven How-To Strategies to Skyrocket Web Sales." The monthly column will focus on tested eCommerce strategies with the purpose of helping web merchants increase web site sales.

Web Wholesaler is tapping into the expertise of Kevin Gold, Managing Partner at conversion marketing firm, Enhanced Concepts, to contribute his time-tested knowledge for the column. Mr. Gold has helped eCommerce and business to business companies from large to small generate greater performance from their web channels, sales performance two to ten times the eCommerce benchmark of 2.3%.

"I am excited for the opportunity to share my successful experiences and strategies to help web merchants generate more from their eCommerce investments," stated Mr. Gold. "Over the past five years my work with clients representing different sizes and industries has enabled me to uncover what works for generating increases in web site sales. I am eager to share them with Web Wholesaler's community."

"We selected Mr. Gold because of his straight-forward, educational approach to communicating powerful "how-to" strategies that work," commented Scott Sumner, owner of Web Wholesaler Magazine. "We view the "Web Profits" monthly column as a huge asset to our magazine and a tremendous value-added service for our subscribers."

Web Wholesaler is received and read by retailers, wholesalers, distributors, manufacturers, liquidators, and buyers of wholesale merchandise. Web Wholesaler Magazine is published by Sumner Communications, the leading publisher of trade magazines, guides and directories for the wholesale merchandise industry since 1985. Sumner Communications, Inc. also operates the Internet's leading wholesale and closeout directories and marketplaces, Wholesalecentral.com and Closeout Central.com.

Enhanced Concepts is a conversion marketing firm specializing in turning website visitors into leads and sales through converting search engine marketing and integrating proven website conversion strategies. Learn more at www.enhancedconcepts.com.