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Sumner Communications Announcements
Sumner fade rule WholesaleCentral.com Launches Wholesale Video Channel Featuring Wholesale Supplier Videos

Sumner Communications, a leading publisher of magazines, directories, and websites for the general merchandise trade, announces the launch of its wholesale videos channel hosted on Youtube.com and its corresponding Video Showcase featured on its own wholesale directory site, WholesaleCentral.com.

The new video channel, located at http://www.youtube.com/wholesalevideos, houses a growing collection of wholesale product demos and company video from the prescreened suppliers listed on WholesaleCentral.com. This channel provides a unique resource for buyers looking for entertaining and informative introductions to new and exciting product lines and supplier profiles.

WholesaleCentral.com, the Web's original directory of wholesale suppliers, has led the industry in innovative tools, bringing buyers and suppliers of wholesale merchandise together since 1996. The site's new Video Showcase features the newest and most popular videos on the Wholesale Videos channel and is expected to be a major driver of traffic to the channel. A fast-growing subscriber base to the channel is forecasted, facilitated by the Wholesale Central Video Showcase available to the half million qualified wholesale buyers visiting the site monthly.

For those manufacturers and wholesale suppliers looking to find value in an integrated marketing campaign, online video advertising is an essential part to a strategic plan for success. According to the Pew Internet & American Life Project, 62 percent of Internet users in the U.S. have watched video on a video-sharing site.

Scott Sumner, CEO of WholesaleCentral.com's parent company, Sumner Communications, expresses his enthusiasm about the new initiative, "With interest in video steadily rising, and the proven correlation between the presence of video on e-commerce sites and increased sales, we are proud to provide a central location where buyers can view the latest product demos and company videos offered by trusted wholesale suppliers."

Manufacturers and wholesale suppliers interested in joining WholesaleCentral.com, searching for video production assistance, or submitting their videos to the Wholesale Videos channel, please contact:

Sumner Communications, Inc.
24 Stony Hill Road
Bethel, CT 06801
Tel. (203) 748-2050
Toll Free: (800) 999-8281
Fax: (203) 748-5932
http://www.wholesalecentral.com